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Default integrates with Vector to identify the people who visit your website, by name, title, and email. The Default Pixel loads Vector on your site, and Vector sends each identified visitor to Default in batches, about every 30 minutes. Default manages the Vector connection, so you don’t need a Vector account or API key, and there is nothing to set up on Vector’s side.

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Vector in Default at a glance

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How Vector works in Default

  1. With Vector on, the Default Pixel loads Vector’s script on each page it tracks, for visitors who grant marketing consent. Pages the Pixel skips, such as login and checkout paths, never load Vector.
  2. Vector matches the visitor to a person, and to a company when it can confirm the company’s domain.
  3. About every 30 minutes, Vector sends Default each visitor it identified.
  4. Default starts published workflows that use the People Signal trigger for each identified person, and workflows set to Batched company (Vector) for each identified company. A visitor with both a person and a company starts both kinds of workflow.
  5. The identification appears on the person’s record. Open the person in People, then the Activity tab, and filter by De-anonymized.
Vector sends results only for domains that are registered with Vector. If Vector is on and no People Signal runs arrive, contact Default to check your domain.

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Vector triggers in Default workflows

Vector results start workflows through the Website Intent Signal trigger: Both trigger types take the optional Tracked domain and Page URL pattern filters. See Website intent signal. The Account Signal trigger’s own type, Real-time company, uses Clearbit Reveal and Demandbase instead. See Clearbit and Demandbase.

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Fields a Vector identification carries

The email is the visitor’s work email when Vector has one, and otherwise a personal email. Match the person against your CRM before you create a record or route it, so a repeat visitor keeps their existing owner.

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Turn Vector on or off

1

Open Integrations

Select Settings in the sidebar, then Integrations under Workspace Settings. Admin access is required.
2

Open Vector

Select the Vector card in the Website Intent category.
3

Turn it on

Turn on the switch next to the name. If the switch is unavailable, contact Default to turn Vector on for your workspace.
4

Build a workflow

Create a workflow with the People Signal trigger, then add steps such as a CRM match, a Slack alert, or a routing step. See Start a workflow when a visitor is identified.Once you publish the workflow, Default starts it for each visitor Vector identifies, in batches about every 30 minutes.
When you turn Vector off:
  • The Pixel stops loading Vector’s script. A browser tab that already has the Pixel open picks up the change within about 30 minutes.
  • Any identification Vector still sends is dropped. It starts no workflow and uses no credits.
Related: Default integrations