Add a node in the Workflows builder with Add Node.
Multi-Branch
Splits the workflow into paths and sends it down the first one whose conditions match. You define the branches on the node itself:- Add a branch. Give it a name, for example
Enterprise. - Set its conditions, for example the company size is greater than
500. You can combine conditions with and / or. Email, URL, and domain fields also offer domain matches, which compares the company domain of both values instead of the raw text. - A default Else branch catches anything that matches no other branch. You cannot remove the Else branch.
Run Experiment
Splits the workflow into paths by a fixed percentage instead of a condition. Use it for A/B tests, canary rollouts, or sampling a percentage of leads. You define the branches on the node itself:- Add a branch. Give it a name.
- Set its percentage weight.
When no assignment key value resolves, Default assigns each run independently instead of
keeping the same lead in the same branch.
For example, add branches
Variant A and Variant B, each with a weight of 50. Half of
leads go down each path, and the same lead always lands in the same variant on repeat visits.
Time Delay
Pauses the workflow for a set amount of time. It then continues automatically.
For example, add a 1-day delay after a meeting is booked before sending a follow-up.
Related: Sales workflow software from Default