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Enrichment nodes add data to a lead. They fill in person and company details from a provider, or from a waterfall that tries several providers in order. For information no provider has — niche signals only the live web can answer — see the Deep Research node.
Add a node in the Workflows builder with Add Node. The Enrich Data node uses the providers and waterfalls set up under Settings → Integrations and Settings → Configurations.

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Enrich data

Fills in details about a person, a company, or both, using a provider or an enrichment waterfall. Person enrichment needs an email, or a LinkedIn URL with Wiza. Company enrichment needs a domain. A LinkedIn URL is Wiza’s highest-performing input. When you set it, Wiza does not need an email. The enriched result is available to later nodes. You can branch on it or write it to your CRM. If a waterfall includes validation nodes, such as email validation, those nodes run too. For example, set Enrichment target to Both and Enrichment source to a waterfall. This fills in the person’s title and the company’s size, so you can route enterprise-sized companies down their own path.

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Abstract geolocation (legacy)

Abstract Geolocation looks up a visitor’s location from the IP address on a form submission or website intent trigger. It no longer appears in the Add Node picker. Existing workflows that already use it keep working. To route by visitor location in a new workflow, use the Enrich Data node instead. Pick a provider or waterfall that returns location data.