Add a node in the Workflows builder with Add Node. The Enrich Data node uses the
providers turned on under Settings → Integrations and the
waterfalls in Data Model, under Waterfalls.
Enrich data
Fills in details about a person, a company, or both, using a provider or an enrichment waterfall.
Person enrichment needs an email, or a LinkedIn URL with Apollo, People Data Labs, or Wiza.
Company enrichment needs a domain.
The enriched result is available to later nodes. You can branch on it or write it to your CRM.
If a waterfall includes validation nodes, such as email validation, those nodes run too.
How this node runs a waterfall
In the Enrich Data node, a waterfall calls all of its providers at the same time and then combines the results in waterfall order:- For each field, the value from the provider highest in the waterfall wins.
- Providers lower in the waterfall only fill fields that are still empty.
- Each provider that returns data uses credits, even when a higher provider already filled the same fields. A provider that charges for a lookup with no match also uses credits.