Logic and timing steps

These steps control the shape of a workflow: send it down different paths based on conditions or a fixed split, or pause it before the next step runs.

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Multi-Branch

Splits the workflow into paths and sends it down the first one whose conditions match. You define the branches on the step itself:

• Add a branch and give it a name, for example Enterprise.
• Set its conditions, for example the company size is greater than 500. Conditions can be combined with and / or.
• A default Else branch catches anything that matches no other branch. You cannot remove the Else branch.

Branches are checked in order, and the first match wins. For example, branch on company size to route enterprise leads to one path and everyone else to the Else branch.

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Run Experiment

Splits the workflow into paths by a fixed percentage instead of a condition. Use it for A/B tests, canary rollouts, or sampling a percentage of leads. You define the branches on the step itself: add a branch, give it a name, and set its percentage weight. Weights across all branches must add up to 100. Run Experiment appears once it is enabled for your workspace. For example, add branches Variant A (50) and Variant B (50) to send half of leads down each path, with the same lead always landing in the same variant on repeat visits.

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Time Delay

Pauses the workflow for a set amount of time, then continues automatically. For example, add a 1-day delay after a meeting is booked before sending a follow-up.