Skip to main content
Enrichment steps add data to a lead: fill in person and company details from a provider, or a waterfall that tries several providers in order.
Add a step in the Workflows builder with Add Node. The Enrich Data step uses the providers and waterfalls set up under Settings → Integrations and Settings → Configurations.

​
Enrich data

Fills in details about a person, a company, or both, using a provider or an enrichment waterfall. Person enrichment needs an email or a LinkedIn URL (Wiza only); company enrichment needs a domain. The enriched result is available to later steps, so you can branch on it or write it to your CRM. If a waterfall includes validation steps (such as email validation), those run too. For example, set Enrichment target to Both and Enrichment source to a waterfall to fill in the person’s title and the company’s size, then route enterprise-sized companies down their own path.

​
Abstract geolocation (legacy)

Abstract Geolocation looks up a visitor’s location from the IP address on a form submission or website intent trigger. It no longer appears in the Add Node picker; existing workflows that already use it keep working. To route by visitor location in a new workflow, use a provider or waterfall on the Enrich Data step that returns location data instead.